Whatever we paid her, we got it back a trillion-fold in free press from almost every news program, talk show and magazine in the country. Including countless nods on the net, in music videos, two major motion pictures, and now, in advertising textbooks. Within weeks, local west coast fast-food chain Carl's Jr. became not just a national, but international brand. Between the controversy of the commercial and the staged crashing of our server, the website containing the “too hot for TV” version was ranked the #1 site in the world during the first week of the launch. And the campaign was named Brandweek’s #1 Best Marketing Idea of 2005.
